Overt message: In case of a nuclear explosion, people should duck and cover their faces and necks to protect themselves from the blast and flying debris.
Covert message: America is prepared for emergencies and citizens should trust the government to protect them from anything and everything.
This is considered propaganda because it takes advantage of the repetition and bandwagon techniques. The video discusses the idea that everyone follows its instructions because it is the only way to stay safe. It also repeats the phrase "duck and cover" innumerable times to drill the routine into the audience's mind.
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